A website redesign to help convert more 1st time attendees into long-term attendees. The goal was to lean into the key strengths of the church, clearly communicate its beliefs/values, and demonstrate that the church is active with an passionate and friendly community.
Finding a new church is intimidating—lets use this platform to help people feel more at ease.
A small rural church isn’t for everyone, so lets target the right people through honesty and setting realistic expectations.
Limited staff/volunteers, directly affecting how to present and manage content like events/sermons.
After the website launch, the church saw several new faces—all mentioning that they discovered the church through the new website.
The website was built and designed to be low-maintenance and flexible. This became valuable during the COVID-19 pandemic, when the pastor started recording his sermons for people to watch from the safety of their home. The website was used to share this content, giving the immunocompromised access and the pastor a new platform that he'd never utilized this way before.