Dog Product Packaging
Designing the presentation for Orvis dog products in 3rd party dealer stores. This included hang tags for dog collars & leashes and header cards on the standee itself. It was important to design something that would stand out visually from whatever other merchandise is on the floors, but also clearly felt on-brand. Size restraints really limited how much information could be placed on the tag, so we had to be very selective on what could be included on the tags. A color system had to be planned for sizing, so customers could quickly find the size they are looking for.
Soft Disc Header Card
Packaging design for a glow-in-the-dark soft disc. The soft disc is attached to the front. Product was cancelled.
Packaging design for a glow-in-the-dark soft disc. The soft disc is attached to the front. Product was cancelled.
RecoveryZone Dog Bed Illustrations
Produced illustrations for the '23 launch of the RecoveryZone dog beds: These photo illustrations show the layers of foam used to create the product, as well as the water-proof liner, and the outer shell. This was used in omnichannel campaigns that delved into the product development.
Dog Car Travel Product Illustrations
Simple 1-color illustrations to showcase differences between car seat protection products: These needed to be 1-color to be screen printed directly onto the products themselves. These were used on-product, on packaging (hang tags), and on retail signage.
These were designed early enough in the product development cycle that revisions were often made to reflect product changes. I would often used product photography shot of last year's product and adjust it for changes in design.
