I worked closely with the Orvis UK marketing team, who set an ambitious goal of sending out 52 product-focused mailers in 2021. To meet the high volume and fast turnaround time, I designed a template system to streamline the process. This worked well despite some tricky image crops and having a mix of copy needs, and I think the look of these helped to differentiate against our sale mailers. I also designed new envelopes that really maximized the size of the photography we used.