Orvis Adventures Trifold Brochure & Signage
Orvis Adventures is a premiere travel service, offering fly fishing and wingshooting trips & schools in destinations across the globe.
A brochure was requested to put in retail stores for associates to give to interested customers. It needed imagery that felt aspirational, featuring both fly fishing and wingshooting experiences. The brochure was packed with information about the offerings including a map to give visual context to the available destinations.
Later I was asked to design a standing table sign to put next to these pieces.
Endorsed B2B Packet
A sales sheet promoting the Orvis Endorsed program to potential partners. A quick, clear presentation showing metrics that would benefit businesses considering joining the program.
Orvis Adventures:
Travel Planner
A robust informational booklet given to customers when they book a travel experience through Orvis Adventures. I designed this template to work with 12 trip itineraries, which all had a mix of different information needs and presentations. I collaborated with an internal travel representative to organize and obtain the key content and photography.
Adventures Rack Cards & Insert Cards
Designed a clean and cohesive system for rack cards & insert cards to promote Orvis Adventures. These rack cards lived together on display in retail stores, and the insert cards were placed within Orvis catalogs.
The rack cards are intended to focus on a select experience, while some do cluster multiple destinations together. (Europe, for instance, features a list of destinations throughout the continent)
The insert cards promote new booking dates for a range of experiences. These will alternate between fly fishing dates and wingshooting dates, so the visual identity distinguishing the two is important.
Orvis Manchester Trifold Brochure
Manchester, VT is where Orvis is headquartered, and where you'll find the flagship store, an outlet, the fly fishing school, and the museum of fly fishing. This brochure encourages people from out-of-town to tour all of the different spots in Manchester, further incentivizing people with a $25 off coupon.
Orvis Credit Card Informational Collateral
In the dressing room area there's signage promoting a credit offer, with the full breakdown of the benefits and signup terms. Affixed to the 11x17 poster is a plastic card holder that holds bifolds that customers can take.
